We’ve all heard of HootSuite and TweetDeck for Twitter Analytics. Getting your message out there as well as receiving them is becoming easier and more common with the dozens of available social media platforms on the web. One of the most popular ones is Twitter, which lets you post in real time and reach 100 of millions in seconds. There are tons of new and improved Twitter analytics and tools but do the old ones hold up? Learn for yourself which marketing options are right for you by utilizing the 30 resources below.
Best Twitter Analytics and Marketing Tools for Research
Start with the basics by researching and learning the best of Twitter marketing before installing tools and analytics you may not need. The best sources are below.
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- Jack Dorsey: Learn the latest in Twitter by the CEO of Twitter. He also leads Square and tweets about his mainstay as well as insights into related industries.
- Everything Twitter: This popular blog lives up to its namesake.
- The Chris Voss Show: We love to have informative videos and podcasts going on in the background when we work. Chris Voss does an excellent show for social media marketing and even targets nice industries at times. Entries date all the way back to 2007
- Digg: TweetMeme may be gone, but Digg keeps up on the most popular articles on Twitter. Updated every five minutes, there is no shortage of topics on social media, marketing, and much more.
- 365 Good to Great Ideas on Twitter Made for everyone from those just beginning to Twitter pro’s, use this best selling book by leading marketer John Sparks to learn all the ups, down, and tricks.
- Twitter Blog: This site is ideal for those who want to keep up with the latest on Twitter. The official blog has the latest updates, news, and tips.
- Tweeternet: Have a client or colleague who isn’t familiar with Twitter? Then send them to this site for a quick tutorial on everything related.
- Stocktwits: Login to this site using your Twitter account to view real time discussions with professional investors. With a helpful user video, you can contribute tweets as well as read them.
- Trendsmap: This site follows the hottest tweets and then posts them in popularity by country. It works for both hashtags and users.
Best Twitter Analytics and Marketing Tools to Grow Followers
Now that you know lots about marketing on Twitter, it’s time to grow your follower base. Check out these old school tools to help you do so the right way.
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- Publish Twitter: This tool is ideal for those who know a little code and want to embed Twitter information on to their sites, social media pages, etc. You can get the code to embed a grid, timeline, single tweet, or button with a few clicks of your mouse.
- Twitter Cards: Invite visitors to follow you on Twitter with this handy little tool. Use it to show off your product, get more followers, and other calls to action. A little coding knowledge is required.
- Twitter Ads: This site is a place to advertise your Twitter page to get more followers, build awareness, and much more. Customize your campaign by desired goal and only get charged on CPM, or impressions.
- Twiends: Looking for more people to follow? Then let Twiends connect you to those who share similar interests. Best of all, it doesn’t use fake followers to help you.
- Follor.me: Simply enter a URL into this site, and it will track great stats on it such as followers, friends, most used hashtags, mentions, etc. Perfect for the marketer who wants to keep track of what’s hot.
- Friend or Follow: Want to keep your follow number higher than your friends? Use this handy tool to see who isn’t following you back.
- Sobees: This old school desktop tool helps you see all your social media platforms side by side including Twitter, Facebook, LinkedIn, etc. It’s a great choice for those who want to add Twitter followers from other social media. For Windows users only
- Twellow: This online directory is the yellow pages of Twitter. Search by name, category, or interests to build your followers.
- Twitter Directory: Get an A to Z directory of users on Twitter who share your interests. It also shows you the most popular conversations going on now.
Best Overall Twitter Analytics for Target Marketing
Use these Twitter analytics tools to research your own Twitter feed (as well as your competition) to build on what is working and tweak what isn’t.
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- TwitterCounter: This site is the ultimate Twitter statistics provider. Put the remote on your site to track how many followers you have, or visit their most popular Twitter people.
- Buzz Sumo: Want to see how your competition is doing their marketing? Type in their url on this tool to see what topic or content performs best for any competitor.
- Social Rank: Keep track of your followers by most engaged followers. You can also control your follow, unfollow, and block options. It even works for Instagram as well as Twitter.
- Mention: Sign up for this service to learn how often you or your competitors are mentioned on Twitter or social media. They also give you key metrics on what is and isn’t working for you to incorporate into your marketing as you see fit.
- Social Ooomph: Use this site to easily post tweets at a scheduled date. Free and paid plans on this helpful site include tracking keywords, purging your inbox, and more.
- Talk Walker: This is a useful site for those looking for a specific topic on Twitter. Type in your hashtag track how often they appear. A great feature is its ability to tally your potential reach.
- TweetStats: This site tracks your tweets for free and gives you a professional report. Track by hour or month, get a timeline, and even reply statistics. A good idea for someone who wants something simple.
- Your Twitter Karma: Utilize this useful site to see who is following or not following you with the click of a button.
Best Miscellaneous Twitter Analytics and Marketing Tools
- Twitterholic: Follow the top Twitter users by ranking and stats. The most followed include CNN, Barack Obama, the New York Times, as well as an array of celebrities.
- Instacal: Display a Twitter stream in a calendar format, or post an event to a Twitter account using a RSS feed. Simply click on their given url to get started.
- DLVRIT: Formerly known as Twitterfeed, bloggers can use this service to feed their posts into Twitter, Facebook and other social media platforms. You can also integrate with Google Analytics and Chrome.
- GroupTweet: Have confidential information you only want to share with a certain group of people? Then register on GroupTweet and create a custom, private group on Twitter.
- Mute: A mute button for Twitter, this tool allows you to login and control what you do and do not want to see. Filter streams of information, or shut off friends who get too chatty. You can also use it on your mobile device.
- Twitter Translation: Use this free translator tool to read tweets in other languages. It’s a great boon for those who want to market in another language or in other countries.
More on Twitter Analytics
The world of marketing is more competitive than ever. Stay a step ahead by visiting these sites and learn how to customize, utilize, and maximize Twitter for the marketer. If you need help getting your Twitter, website, or other platform looking its best contact us.
