They are everywhere, web design firms who promise to make your website competitive with giants like Amazon and Apple. This is great if you actually are Apple or Amazon, but since most aren’t, which is the right way to go? Should you even consider a freelancer? Should you outsource? Should you Google something? Before you make any decision, try reading these 5 benefits of freelance web design.
1. Individual Attention
Sure, a web design firm has an entire team working on your site, but the bad news is they have an entire team working on your website. This means if you have a specific question or change, you must
1. call the firm
2. hope for an answer
3. talk to a secretary
4. have them put you in touch with the right person
5. tell them about your change or ask your question
6. hope that they don’t charge you a bundle for it.
Freelancers know your site from top to bottom and often answer their own phone. As one Yelp user put it: “Working with an individual instead of a company makes all the difference!”
2. It’s Cheaper
Not only does the above cause unnecessary complications, it also adds to the final bill. The price for your website must cover all expenses and overhead from the rent for the office space to the health insurance to the company coffee machine.
Freelancers have only themselves to be concerned about, so in short, you’re only paying for coffee for one.
3. Better History
It may not seem like it, but freelancers can offer you a better history of their expertise than a web firm can. Don’t believe us? How long has the web team who builds your site been working in the field? How long have they been working in the company? Are they someone’s son in law? What you don’t know may possibly hurt you.
Freelance web designers know exactly how long they have been working in the field, as well as their areas of expertise and weakness. And since they are building websites, you can and should judge them by theirs.
4. References Are Easy
So you’ve found a web design firm that has good reviews and even good word of mouth? How old are these reviews? We ask mostly because the outstanding team that built the website six months ago may not be comprised of the same people, and in all likelihood is not. Nor is it likely that even if you request the same team will you get it.
A freelancer is their own team that only grows in skills and clientele. Need references? A freelancer should be able to give you several, and any online reviews they have amassed are guaranteed to be about them and only them.
5. Outsourcing Atrocities
But overseas web design firms are so inexpensive…Even we have received more than one email offering to create web pages for as little as $20 and entire sites for $50 to $100. Not bad right? Well, consider this first: we have never heard of one of these firms actually building a decent site, much less a great one. There are also issues with getting in contact with these firms, requesting changes, or doing much of anything after money exchanges hands.
Local freelance web design, whether based in your city, state, or on the other side of the nation, is centered around word of mouth and overall client happiness. This is our sales pitch, and it is worth hearing.
Freelance Web Design in Houston
To learn more about how our expert freelance web design can help your website become more functional and findable, feel free to contact us.
