7. Choose Your Name Wisely
For those of you just choosing your website name now, do this before all the other WordPress SEO hacks. Your website name appears on the coded side of your site an extraordinarily large amount. Search engines do not fault for over-use either, since it’s the site’s name. So again using the example of “porcelain cup,” use that very phrase as your site name. Just have a look at the code of the site for Polyvore. It was one of the top sites listed for the search term, behind Amazon, Ebay, etc. I’ve never heard of them before, but you can see use of the term spread throughout.
